Binance founder Changpeng “CZ” Zhao is back in the headlines. In a recent interview, he unveiled ambitious new plans for the BNB ecosystem through a dedicated treasury company. This news arrives alongside intense speculation about a potential return to a leadership role at the world’s largest crypto exchange.
The Vision for a “True Utility Coin”
CZ passionately described BNB as a “true utility coin” with unique benefits that few other cryptocurrencies can match. He highlighted its multi-chain compatibility and its widespread use for trading discounts, yield generation, and across the Binance Launchpad and Alpha ecosystem.
His vision emphasizes BNB’s critical role in both centralized and decentralized finance, particularly in cross-border payments and dApps globally. CZ specifically pointed to massive, untapped potential in key regions like Southeast Asia, Europe, the Middle East, and Africa. He sees this “undeveloped potential” as a major competitive advantage for future growth.
The $1 Billion BNB Treasury Company
This discussion builds on a concrete plan from B Strategy to launch a U.S.-listed treasury company focused solely on BNB. The project aims to raise a staggering $1 billion, with backing from YZi Labs.
CZ confirmed overwhelming institutional interest, noting, “We’ve been approached by probably more than 50 companies for BNB specifically.” However, he stated that support would be reserved only for the “very top, strong” digital asset treasury (DAT) companies to ensure quality and stability.
Is CZ Making a Comeback to Binance?
The treasury news has ignited rumors about CZ’s return to Binance. The speculation started when he subtly changed his X (Twitter) bio from “ex-@binance” back to simply “@binance.”
This change comes nearly two years after he stepped down as CEO following a historic $4.3 billion settlement with the U.S. Department of Justice. Reports now suggest the DOJ is close to lifting its compliance oversight on Binance, which would remove a final legal barrier.
However, CZ has previously denied any intentions to return as CEO. Despite his statements, the timing of these hints continues to fuel community speculation.
BNB Price Eyes the $1,000 Milestone
All this buzz is positively impacting the price. BNB recently soared to a new all-time high of $962, defying broader market consolidation. It is currently trading around $956, up 2.7% in 24 hours and over 13% for the month.
This institutional interest, combined with the bullish technical outlook, positions BNB for further gains. The MACD indicator remains strongly bullish, though the RSI near 71 suggests the asset might be overbought and due for a short-term pullback.
The immediate resistance level to watch is $980. A decisive break above this could easily push BNB toward the psychological $1,000 milestone. On the downside, strong support sits at $920.
