Binance has changed its token listing strategy, moving away from high-pressure Day-1 launches. Instead, it now prioritizes secondary listings after running a Token Generation Event (TGE) campaign on Binance Wallet.
Binance Shifts Away from Large Initial Listings
Here’s a breakdown of Binance’s new playbook and its impact on the BNB ecosystem.
Step 1: Binance Wallet TGE Campaign
Binance first conducts a public sale at a low valuation, with no vesting period. For example:
- $BMT: 4% supply at $20M FDV
- $BR: 5% supply at $25M FDV
To participate, projects must support the BNB network—even if their product isn’t built on it. Binance primarily wants the token on BNB Chain.
✅ Why This Strategy Works for Binance
- Increases Total Value Locked (TVL) on BNB Chain as new assets launch.
- Drives adoption for Binance Wallet.
- Boosts PancakeSwap liquidity and revenue.
- Creates demand for $BNB as users buy to participate.
- Retail investors benefit, making the campaign more appealing.
Step 2: Absorbing the Initial Sell Pressure
These low-valuation sales cause heavy selling pressure at the start. Binance avoids listing immediately. Instead, users trade on Binance Wallet or PancakeSwap, while other exchanges absorb the dump from early investors.
✅ Why Binance Delays Listing
- Prevents Binance users from getting dumped on.
- Maintains liquidity across DEXs and smaller exchanges.
- Avoids sell pressure from project airdrops hitting Binance first.
Step 3: Listing After Overselling
By the time Binance lists the token, early sell pressure has faded, and the project’s price has likely bottomed out. The circulating supply is:
- $BMT: 25%
- $BR: 21%
Since Binance users only sold 4–5% at launch, the market appears oversold, making the token undervalued. Projects with enough capital often buy back tokens at a lower price, setting up a secondary rally.
✅ Why Binance Lists at This Stage
- Brings back Binance’s “wealth creation” effect.
- Allows Binance to secure more project tokens for future airdrops.
- Projects benefit from a recovery rally, improving relations with Binance.
Final Thoughts: A Win-Win Strategy for Binance
Binance’s new listing model strengthens its reputation, attracts users to Binance Wallet, and boosts activity in the BNB ecosystem. At the same time, it ensures Binance retains a strong allocation of project tokens, keeping its campaigns highly profitable.
