MetaMask is preparing to launch a major new loyalty initiative. The MetaMask rewards program will allow users to earn points for on-chain activities, and speculation is growing that these points may be linked to a future MASK token airdrop.
Details of the MetaMask Rewards Program
A new rewards page has quietly appeared on the MetaMask dashboard, signaling the imminent launch. The MetaMask rewards program will incentivize common activities like token swapping and cross-chain bridging.
Users will eventually be able to exchange their accumulated points for token rewards, partner perks, or other exclusive benefits. This initiative is part of a broader strategy to boost user engagement ahead of the planned MASK token launch.
Expanding the MetaMask Ecosystem
The MetaMask rewards program is one of several major expansions. Recently, MetaMask introduced its own stablecoin, mUSD, and a payment card. Furthermore, code reveals plans to integrate perpetuals trading directly into the wallet interface.
Consequently, these developments highlight a strategic push to transform MetaMask from a simple wallet into a comprehensive Web3 super-app. Therefore, the MetaMask rewards program is a key component of this user-growth strategy.
The MASK Token Speculation
While not officially confirmed, community speculation about a MASK token airdrop is intense. Experts suggest that active users of MetaMask Swaps, the MetaMask Bridge, and the Linea network will likely be prime candidates for rewards.
The official launch of the MetaMask rewards program is scheduled for October 2025, setting the stage for a potentially transformative period for the popular wallet.
