GameSquare Holdings has made its first major crypto move, purchasing $5 million worth of Ethereum (1,818 ETH) as part of a broader $100 million treasury strategy. The company plans to generate 8-14% yields through DeFi protocols—far exceeding traditional ETH staking returns.
Why Ethereum? The GameSquare Strategy
đź’° Higher Yields: Targeting 8-14% returns via DeFi (vs. 3-4% from staking)
💰 Smart Execution: Using Dialectic’s Medici platform for AI-powered risk management
đź’° Long-Term Vision: Reinvesting profits into more ETH, share buybacks, and growth
CEO Justin Kenna emphasized:
“We’re partnering with DeFi leaders to build a sustainable, high-yield treasury strategy.”
Funding the Plan: $9.2M Raised in Public Offering
GameSquare also secured an additional $1.2 million from an over-allotment option, bringing its total public offering proceeds to $9.2 million. This cash injection will help fuel its Ethereum treasury expansion.
Corporate ETH Adoption Is Growing
GameSquare isn’t alone—more firms are stacking ETH:
🔹 SharpLink Gaming: Now holds 205,000 ETH ($19.2M recent purchase)
🔹 Bit Digital: Sold all Bitcoin to buy 100,000+ ETH ($172M offering)
These moves highlight Ethereum’s rising appeal as a yield-generating treasury asset for corporations.
What’s Next?
If GameSquare’s DeFi strategy succeeds, expect:
âś… More ETH accumulation
âś… Higher institutional interest in crypto treasuries
âś… Potential copycat moves from other firms
