BlackRock’s Bitcoin ETF Is a Gateway for New Investors

by Ouess

BlackRock’s spot Bitcoin ETF (IBIT) isn’t just breaking records—it’s bringing entirely new customers to the world’s largest asset manager.

Key Findings from BlackRock’s Data

✅ 75% of IBIT buyers had never purchased a BlackRock product before
✅ 27% went on to buy another iShares ETF
✅ Over 1 million investors have poured $87B into IBIT

https://twitter.com/neil_sipes4/status/1950902258201149948

Why This Matters for BlackRock

  • Customer acquisition tool – Bitcoin attracts a new demographic
  • Cross-selling potential – Nearly 1 in 3 IBIT buyers explore other ETFs
  • Long-term stickiness – Even as ETH ETFs gain traction, IBIT retains value

The Bigger Picture for Crypto ETFs

While Ethereum ETFs recently surpassed IBIT in weekly inflows, Bitcoin remains the entry point for most investors.

🔹 Corporate treasuries are diversifying into altcoins
🔹 BlackRock faces competition from ETH-focused products
🔹 But IBIT’s “gateway effect” ensures lasting relevance

As Bloomberg’s Eric Balchunas noted:

“Just a total coup for BLK all around.”

You may also like

Crypto feed news

Our team of crypto enthusiasts and market mavens is on a mission to deliver the latest, juiciest, and most insightful updates from the ever-evolving world of cryptocurrencies.

@CryptoFeedNews 2023 All Right Reserved. Designed and Developed by TheDevThingz

Social Media Auto Publish Powered By : XYZScripts.com
Skip to content