Japanese gaming and blockchain firm Gumi is making a major strategic pivot into digital assets. The company has announced a plan to purchase 2.5 billion yen ($17 million) worth of XRP to build a dedicated treasury, signaling a deep commitment to leveraging blockchain for financial services and cross-border payments.

A Dual-Asset Treasury Strategy

Gumi’s approach is highly strategic, assigning distinct roles to its two primary crypto holdings:

• Bitcoin as a Store of Value: Earlier this year, Gumi acquired $6.7 million worth of Bitcoin. It holds BTC as a long-term value reserve and enhances its yield through staking protocols like Babylon.
• XRP for Utility and Payments: The new $17 million XRP allocation is not for speculation. Instead, Gumi will use XRP for its utility in international remittances and liquidity networks, aiming to integrate it directly into its financial operations.

This balanced strategy allows the company to benefit from both Bitcoin’s appreciation and XRP’s functional utility in global finance.

Strong Alignment with SBI Holdings

The move is particularly significant given Gumi’s corporate structure. SBI Holdings—a Japanese financial giant and a major partner of Ripple—is Gumi’s largest shareholder.

This purchase demonstrates a strong alignment between the two companies’ visions for blockchain-based finance. It also comes at a time when Ripple’s RLUSD stablecoin is launching in Japan, further cementing the country’s move toward adopting XRP-led solutions for liquidity and payments.

The Bigger Picture: A Corporate Trend

Gumi’s strategy is part of a broader trend among Asian corporations diversifying into multi-asset crypto treasuries.

• Purchase Timeline: Gumi will accumulate its XRP position between September 2025 and February 2026.
• Transparency: The company will monitor its holdings quarterly and promptly disclose any significant impact on earnings.
• Industry Trend: This follows similar moves, like China’s Linklogis partnering with the XRP Ledger for global supply chain finance.

The Bottom Line

Gumi is not just dabbling in crypto; it is executing a calculated strategy to become a player in the future of finance. By combining Bitcoin’s store-of-value properties with XRP’s payment utility, the company is positioning itself at the intersection of gaming, blockchain, and financial services. For the XRP ecosystem, this represents another powerful endorsement of its practical use case beyond mere price speculation.