On August 31, Strategy Executive Chairman Michael Saylor posted a simple yet powerful message on X: “Bitcoin is still on Sale.” For those who follow the crypto markets, this isn’t just a comment—it’s a major signal. Saylor’s succinct tweets have become a reliable precursor to his company making massive new purchases of Bitcoin.
Why This Tweet Is a Big Deal
Michael Saylor has built an entire corporate strategy around this belief. Under his leadership, Strategy (now often referred to simply as Strategy) has become the world’s largest corporate holder of Bitcoin.
The numbers are staggering:
- Total Holdings: 499,096 BTC
- Average Purchase Price: ~$62,473 per coin
- Recent Purchase: In July 2025, the company bought 4,225 BTC for $472.5 million.
When Saylor says Bitcoin is “on sale,” he’s speaking from a position of immense conviction and a track record of putting billions of dollars behind his words.
The “Weekend Buy” Signal
The crypto community has come to see these tweets as a pattern. Many analysts and traders on X interpreted the message as a strong hint that a new corporate purchase is imminent, often speculating it will happen “like always every weekend.”
While Saylor doesn’t explicitly confirm the timing, the consistency has turned these four-word messages into a major market-moving event. They shape sentiment and often cause a wave of anticipation.
Decoding the Message
So, what does “Bitcoin is still on Sale” really mean? It boils down to three things:
- Confidence: Saylor believes the current price represents a strong value.
- Intent: It strongly hints that his company is preparing to buy more.
- Momentum: It reinforces his role as a Bitcoin bellwether and aims to boost overall market sentiment.
The Bottom Line
Michael Saylor’s tweet is more than just commentary; it’s a signal steeped in precedent. Given MicroStrategy’s aggressive accumulation history, this phrase strongly suggests that another multi-million dollar purchase could be announced very soon. For investors, it’s a powerful reminder of the unwavering institutional confidence in Bitcoin’s long-term value proposition. In Saylor’s world, actions speak louder than words, and his words have consistently preceded action.
