Strategy resumes Bitcoin purchases this week. That is the signal from Michael Saylor, co-founder of the company.
On Sunday, Saylor posted on X: “Back to work, BTC.” In the past, such messages have preceded a Bitcoin purchase, typically the day after his posts.
What is Strategy’s average cost per Bitcoin?
According to company data, Strategy’s average cost per Bitcoin is about $75,537. At the time of this writing, its BTC investment is up roughly 7.6%.
The company last bought Bitcoin on April 27. It purchased 3,273 coins for about $255 million. That brought its total holdings to 818,334 BTC. Those holdings were worth about $61.8 billion, according to Strategy’s website.
Why Strategy resumes Bitcoin purchases after a pause
Strategy paused its buying streak for one week. The pause came ahead of Tuesday’s first-quarter 2026 earnings call.
During that call, Saylor said something surprising. The company could sell portions of its Bitcoin holdings periodically. The goal is to pay dividends to holders of its credit instruments.
This announcement seemed to contradict Strategy’s previous stance. The company had always said it would never sell Bitcoin. Critics argue that these sales could weigh on Bitcoin’s market price by adding new selling pressure.
Saylor says selling will “inoculate” the market
“We’ll probably sell some Bitcoin to fund a dividend, just to inoculate the market, just to send the message that we did it,” Saylor said during the Q1 earnings call.
The announcement drew mixed reactions. Some investors, like Strategy shareholder Adam Livingston, argue that periodic sales will help the company’s treasury. In fact, the sales could finance the purchase of more BTC in the future.
Bitcoin advocate Samson Mow also supported the move. He said Strategy’s ability to sell BTC gives it optionality and more room to maneuver in financial markets.
On the other hand, some social media sentiment warned of a “doom loop.” They believe Strategy’s Bitcoin sales and credit instruments could suppress the spot market price of BTC.
CEO Le clarifies: Sales won’t move the market
Strategy CEO Phong Le clarified the company’s position. Strategy would only sell BTC in specific instances. For example, paying dividend yields and deferring taxes.
Moreover, Le said neither the company’s sales nor purchases should affect Bitcoin’s market price.
Why? Because Bitcoin’s average daily trading volume exceeds $60billion. That market could easily absorb Strategy’s $1.5 billion in annual dividend payments owed to credit product holders.
“I don’t think we’re driving the price up or down,” Le told CNBC. He added that the company owns about 4% of the total BTC supply.
