As of Monday, monthly plans with the upcoming mobile service provider range from $20 to $80.

Holders of singer Iggy Azalea’s MOTHER tokens will soon be able to use the cryptocurrency to pay for phones and services from her planned telecommunications company. This move adds significant utility to a token that was launched less than a month ago.

This development follows the launch of a MOTHER merchandise store announced last week, which contributed to a surge in the token’s value. MOTHER has risen by 18% in the past 24 hours, outperforming other meme coins, according to DEXTools data.

Azalea shared on X (formerly Twitter), “Tomorrow I’m finally relaunching the telecommunication company I co-founded, and you will be able to purchase phones or month-to-month cell plans using $MOTHER or Sol.” She also mentioned that an ad campaign and rollout would follow later in the week.

In a follow-up tweet, Azalea clarified that Unreal Mobile would be the service provider for the phones, offering a selection of phones for purchase if needed. The payment infrastructure will be managed by Sphere Labs, which currently does not have a native token.

Unreal Mobile’s plans range from $20 to $80 per month, varying based on data usage and network spectrums, according to their website.

Previously, the success of phones sold by the Solana blockchain, partly due to their allocation of BONK tokens, demonstrated the potential for blockchain-based products. All units of Solana’s flagship Saga model sold out in 2023, driven by growing interest in Solana-based meme tokens. This success led to the development of a second Saga phone, which had over 100,000 presale orders by February 2024.

The MOTHER token, launched as a celebrity meme coin in late May on Solana, experienced volatile trading initially due to uncertainty about its issuer. This issuance sparked debate within the crypto community, with some criticizing it as a potential cash grab and others viewing it as a step toward broader adoption of tokens.

Despite initial skepticism, Azalea’s ongoing support and promises of long-term growth have proven beneficial for early investors, as the token’s market valuation has surged from under $10 million to over $200 million.