Block, the payment company led by Jack Dorsey, ex-CEO of Twitter, revealed Bitkey’s preorders opening in over 95 countries. Bitkey is a physical Bitcoin storage device priced at $150, inclusive of the wallet, charging cable, app, and recovery tools, set to ship in early 2024.
Bitkey’s global accessibility targets countries like the U.S., U.K., Canada, Nigeria, Argentina, Mexico, and India, catering to users seeking long-term savings and cross-border payments with Bitcoin. While sales projections remain undisclosed, it’s currently exclusively available online, with potential partnerships for in-store availability under consideration.
This move emphasizes Block’s commitment to Bitcoin, despite it not being a primary revenue source. Though Block primarily profits from Cash App and Square, Dorsey integrated Bitcoin into Cash App in 2018 and renamed the company Block in 2021, signaling allegiance to Bitcoin integration.
Dorsey’s strong support for Bitcoin extends beyond Block’s endeavors, seen in investments in Bitcoin-specific ventures and a belief in Bitcoin’s potential to empower financially underserved populations globally. Bitkey’s expansive reach to over 95 countries aligns with this vision, reflecting a shared belief within the company about Bitcoin’s capacity to address global financial challenges.
