Darewise Entertainment, a subsidiary of Animoca Brands and the creative force behind the Life Beyond gaming destination, has officially revealed a strategic alliance with DFZ Labs, the mastermind behind the globally recognized Web3 brand Deadfellaz.
The collaboration between Darewise and DFZ Labs is aimed at fostering mutual growth by leveraging their expertise in Web3 through a collaborative advisory framework. Additionally, both entities plan to expand their communities of Web3 players.
The Horde, the vibrant community of Deadfellaz, actively engages in the streaming and content creation scene. They use their Streamingfellaz, animated avatars crafted by Hologram Labs, to showcase gameplay from both Web2 and Web3 on platforms like Twitch and YouTube.
As part of the partnership, these streamers’ avatars and content will feature Life Beyond offerings, including the upcoming BOTS game, along with the Alpha and Beta versions of Life Beyond set for release in Q2 and Q4 of 2024, respectively. For more details, visit playlifebeyond.com.
To mark this collaboration, Darewise has acquired three Deadfellaz PFP NFTs and 50 Packs of NFTs for an upcoming Deadfellaz Trading Card Game. These will be used for community battles and engagement.
Betty, CEO of DFZ Labs, expressed, “Collaboration is a foundational aspect of Web3, and working alongside visionaries like Darewise and Animoca Brands is a great honor. The exchange of value between our companies benefits each of us, pushing the entire ecosystem forward. A huge thank you to the Darewise team!”
Benjamin Charbit, CEO of Darewise Entertainment, commented, “Deadfellaz is one of the most recognized IPs in the Web3 space, not just for its visual identity but also for its values and commitment to gaming and community empowerment. We’re excited about working closely together and sharing our expertise.”
