Michael Saylor, Executive Chairman of MicroStrategy, has long been a vocal advocate for Bitcoin (BTC). In a recent interview, Saylor outlined the philosophy behind his company’s Bitcoin accumulation strategy. His remarks follow Bitcoin’s climb past the $100,000 milestone in 2024, reaffirming its role as a long-term investment.
Saylor’s Mantra: Buy Bitcoin, Don’t Sell Bitcoin
Saylor’s approach is simple: “Buy Bitcoin, don’t sell Bitcoin.” For over four years, this mantra has guided MicroStrategy’s operations. The company views Bitcoin as a long-term capital asset rather than a vehicle for short-term profits.
He advises investors to use dollar-cost averaging (DCA) to steadily build their Bitcoin holdings. This method involves regularly investing a fixed amount, minimizing the impact of market volatility. Saylor recommends allocating funds you won’t need for at least a decade to Bitcoin and avoiding stress over short-term price swings.
Bitcoin Volatility Doesn’t Deter Saylor
Saylor sees Bitcoin’s volatility as a minor concern when holding for the long term. He firmly believes Bitcoin will continue to appreciate against the dollar. MicroStrategy’s substantial Bitcoin reserves have already delivered significant shareholder value, reinforcing his confidence.
Saylor also pointed out the role of institutional investors like MicroStrategy and Marathon Digital in driving Bitcoin adoption. Their large-scale holdings demonstrate Bitcoin’s viability as a store of value and inflation hedge.
Marathon Digital Expands Bitcoin Holdings
MicroStrategy isn’t alone in its aggressive Bitcoin accumulation. Marathon Digital Holdings recently added 2,723 BTC to its reserves, spending over $270 million in just two days. This includes 1,423 BTC bought for $139.5 million on Friday and 1,300 BTC acquired for $130.66 million on Saturday.
Both companies are at the forefront of institutional Bitcoin adoption. While MicroStrategy has consistently added BTC to its corporate treasury, Marathon’s recent purchases highlight growing institutional confidence in Bitcoin’s future.
Institutional Support Fuels Bitcoin Growth
Saylor believes institutional investors are key to Bitcoin’s upward price trajectory. He even joked, “You don’t have to understand how we do it. You just need to hold your Bitcoin and let us drive the price up.”
As of now, Bitcoin trades at $99,575, marking a modest 1.22% gain over the last 24 hours, according to BeInCrypto data.
