On January 3, Ethena Labs unveiled its 2025 roadmap, highlighting a Telegram-based payment and savings app powered by its sUSDe stablecoin. This innovative platform aims to deliver a seamless neobank experience directly through the Telegram messaging app.
The app will enable users to send, spend, and save sUSDe effortlessly. Integration with Apple Pay will make transitions between sUSDe savings and mobile payments even smoother.
Ethena Network: Transforming TradFi Adoption
Ethena Labs plans to evolve from a single-asset issuer into Ethena Network, focusing on on-chain financial solutions. As part of this shift, Ethena will launch iUSDe in February.
- iUSDe Features: Built on Ethena’s sUSDe, iUSDe will include token-level transfer restrictions via a “simple wrapper contract.”
- TradFi Partnerships: Ethena aims to partner with traditional financial institutions to distribute iUSDe to their clients. Announcements are expected by late January.
Strong Growth and Strategic Partnerships
Ethena has achieved remarkable growth, becoming the second-fastest protocol to reach $100 million in revenue, achieving this in just 251 days.
In December 2024, Ethena introduced USDtb, a stablecoin backed 90% by BlackRock’s BUIDL fund. Unlike sUSDe, USDtb uses a cash-equivalent reserve model for enhanced stability and scalability.
Ethena also partnered with World Liberty Financial (WLFI), linked to a governance proposal under review. If approved, sUSDe will become a key collateral asset for WLFI’s Aave instance.
Ethena Labs Launches 2025 Roadmap: Key Innovations Ahead
Ethena Labs Expands Payment and Savings Options
On January 3, Ethena Labs unveiled its 2025 roadmap, highlighting a Telegram-based payment and savings app powered by its sUSDe stablecoin. This innovative platform aims to deliver a seamless neobank experience directly through the Telegram messaging app.
The app will enable users to send, spend, and save sUSDe effortlessly. Integration with Apple Pay will make transitions between sUSDe savings and mobile payments even smoother.
Ethena Network: Transforming TradFi Adoption
Ethena Labs plans to evolve from a single-asset issuer into Ethena Network, focusing on on-chain financial solutions. As part of this shift, Ethena will launch iUSDe in February.
- iUSDe Features: Built on Ethena’s sUSDe, iUSDe will include token-level transfer restrictions via a “simple wrapper contract.”
- TradFi Partnerships: Ethena aims to partner with traditional financial institutions to distribute iUSDe to their clients. Announcements are expected by late January.
Strong Growth and Strategic Partnerships
Ethena has achieved remarkable growth, becoming the second-fastest protocol to reach $100 million in revenue, achieving this in just 251 days.
In December 2024, Ethena introduced USDtb, a stablecoin backed 90% by BlackRock’s BUIDL fund. Unlike sUSDe, USDtb uses a cash-equivalent reserve model for enhanced stability and scalability.
Ethena also partnered with World Liberty Financial (WLFI), linked to a governance proposal under review. If approved, sUSDe will become a key collateral asset for WLFI’s Aave instance.
ENA Token Rally and Future Developments
Ethena’s native token, ENA, has surged 33% since December, fueled by growing investor confidence and the recent roadmap announcement.
The roadmap also hints at several upcoming products, including perpetual trading, prediction markets, gambling platforms, and undercollateralized lending. These innovations aim to strengthen Ethena’s role in the decentralized finance (DeFi) ecosystem.
