MicroStrategy has added 7,633 BTC to its holdings, marking its first Bitcoin purchase since rebranding to Strategy. Meanwhile, MSTR stock has bounced back.
MicroStrategy Expands Bitcoin Holdings
MicroStrategy, now operating as Strategy, has purchased 7,633 BTC for $742 million, at an average price of $97,255 per Bitcoin. This brings the company’s total holdings to 478,740 BTC, acquired for $31.1 billion at an average price of $65,033 per BTC.
🔹 First Bitcoin purchase since rebranding to Strategy.
🔹 Company reaffirms its Bitcoin-focused strategy.
🔹 New branding includes a Bitcoin symbol in its logo.
During its Q4 2024 earnings report, the company announced an increase in its annual BTC yield target to 15% for 2025. It also introduced a new metric, BTC $ Gain KPI, to measure Bitcoin-related returns.
With $20 billion of its $42 billion capital plan completed, Strategy is expected to continue its Bitcoin accumulation in the coming weeks.
MSTR Stock Rebounds After Bitcoin Purchase
Following this latest Bitcoin acquisition, MSTR stock has surged over 2%, trading at $334 on Nasdaq.
📈 Stock has risen 13% year-to-date (YTD).
📈 Bitcoin’s price has also rebounded to $98,000 after dipping to $95,000.
Since MicroStrategy first adopted its Bitcoin strategy, MSTR has remained one of the top-performing assets in the market.
Bitcoin Whales Are Also Moving Funds
Large Bitcoin holders, or whales, have also been active:
🐋 2,500 BTC moved from Kraken to Bitfinex.
🐋 4,419 BTC transferred from Kraken to an unknown wallet.
🐋 1,602 BTC shifted between unknown wallets.
🐋 4,664 BTC moved from unknown wallets, possibly for selling.
These transactions suggest both accumulation and potential sell-offs, creating mixed market sentiment.
