TRUMP Memecoin Bets Big on Utility with Mobile Game Launch
In a bold attempt to transition from pure speculation to actual use, the team behind the TRUMP meme coin has announced the upcoming TRUMP memecoin game launch. Titled “Trump Billionaires Club,” this mobile game represents a significant push to inject tangible utility and engagement into a token that has seen its market cap plummet from $8.8 billion to under $1.2 billion since its inauguration-era peak.
“Trump Billionaires Club”: A Monopoly-Style Mobile Experience
Scheduled for a late December 2025 release on the Apple App Store and a dedicated website, the game is designed as a wealth-building experience reminiscent of Monopoly. Developed with entrepreneur Bill Zanker, it will feature Trump-themed NFT statues and pins that players can collect, trade, and use in missions. Critically, the TRUMP memecoin will be the primary currency for all in-game transactions, though purchases can also be made with standard payment methods or other cryptocurrencies. To drive early adoption, the team is offering a share of $1 million in TRUMP coin rewards to users who join the pre-launch waitlist.
A Utility Push Amidst Market Struggles
This game launch is a direct response to the token’s steep decline. Despite high-profile promotions, including private dinners attended by former President Trump himself, the coin has been unable to sustain momentum in a volatile meme coin market. The game is a clear strategy to create a sustainable ecosystem and daily use case, moving beyond political symbolism to a functional product that encourages holding and spending the token.
Broader Ecosystem Efforts to Build Momentum
The mobile game is not the only play. The ecosystem is seeing a multi-pronged effort to boost legitimacy and demand:
- Media Investment: Newsmax approved a $5 million program to periodically accumulate both Bitcoin and the TRUMP coin.
- Dedicated Wallet: The TrumpWallet platform provides a branded wallet and trading interface for the token.
- ETF on the Horizon: Canary Capital’s proposed Trump Coin ETF has appeared on the DTCC platform, indicating it is technically ready to begin trading at any time.
My Thoughts
This is a savvy, albeit ambitious, attempt to solve the core problem of memecoins: what do you do with them? By creating a fun, branded game with real rewards, the team is building a closed-loop economy that could theoretically create consistent demand for the token. However, success hinges entirely on the game’s quality and adoption. If it flops, it will be seen as a gimmick. If it goes viral, it could set a new standard for memecoin utility and trigger a significant re-rating. The parallel moves from Newsmax and the potential ETF show a coordinated push to treat this as a serious asset, not just a joke.
